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To take advantage of local citations, it is essential that you already have a Google My Business listing set up, claimed and optimised. In traditional organic SEO, links from a trusted relevant website are one of the main ranking factors Google uses. With regards to local SEO, text hyperlinks help rank Google Local Pack listings in the search results. Reset Google My Business is the fastest-growing reviews site and offers the added bonus of better local rankings for high scoring businesses. There are countless other channels you can use too, including Facebook, Feefo and Trustpilot to name but a few